Chula Vista Civic Association Kicks Off Campaign to Revitalize Economy
January 18, 2010 at 1:20 AM
Chula Vista—The City of Chula Vista was hurting when it was dubbed one of America's "top ten most boring cities" by Forbes magazine, but no one knew just how much more pain was ahead. And while tourism and the local economy have fallen, the will to change the tide, by several community members, has not.
Leaders in the Chula Vista Civic Association, a prominent business and community organization, have stepped up to lead the challenge to Forbes Magazine. The association is actively seeking out and achieving widespread support, rallying the community behind the Campaign for Chula Vista’s Future to coincide with the city’s centennial celebration planning.
“Clearly, our city is faces challenging times. With a nation-wide recession, many of us have or know someone who has lost his or her job, home, or business. We know what a precious, fun, and unique place Chula Vista is to live, work and play. But do others? Rebranding our City to highlight what we have to offer is ever needed. Our brand is what will attract tourism and encourage investment - investment into our local economy, which means more jobs, more business, and growth.” says Chula Vista Civic Association (CVCA) President & CEO Ed Herrera.
“As our city approaches its 100th birthday, we reflect on where we are, where we came, but most importantly, we are presented with an opportunity to define where we are going, not only for ourselves, but the rest of the world - that they may see what we see, so that they, like us who invest everyday in our local economy, begin to invest in our vision and dream. And we need to dream big. This is the Campaign for Chula Vista's Future - a commitment towards a future which is not limited by economic forces, but only by our own determination to make Chula Vista the greatest place to live.” declared Herrera.
To kick off the Campaign for Chula Vista’s Future the Chula Vista Civic Association will present the first step towards achieving a brighter future for Chula Vista, offering a viral, intelligent marketing campaign paired with an attractive global portal to the community’s centennial celebration festivities, highlighting our city’s precious gems, rich history, and prosperous future.
The association will make its first city presentation at the January 19, 2010 City Council Meeting followed by the unveiling of a proposal for the city’s official centennial celebration web portal at the January 21, 2010 City of Chula Vista Committee of 100.
View Campaign for Chula Vista's Future page and Video!
